Samsung Electronics East Africa and Jambojet have forged a new partnership that will see one of JamboJet’s plane branded with a Galaxy S24 in a campaign dubbed #GalaxyInTheSky. The campaign targets to enhance consumer engagement with Samsung’s latest flagship which essentially marks a milestone for the two companies in establishing real connections with the users.
The #GalaxyInTheSky campaign will see Samsung decorate one of Jambojet’s aircraft with its cutting-edge Galaxy S24 Ultra devices a move that honestly speaking is a one of its kind that we’ve heard so far here in Kenya. The move is also expected to represent the two firm’s commitment to innovation as well as producing products and services that are customer centric. According to the two companies, customers as well as potential customers and enthusiasts are encouraged to participate by sharing their experiences on social media platforms thereby amplifying the campaign’s reach.
According to Antony Hutia who is the Head of Mobile Division at Samsung Electronics East Africa, the partnership represented the firm’s dedication to innovation and memorable consumer experiences through initiatives such as the #GalaxyInTheSky.
The partnership goes beyond just celebrating Samsung’s latest flagship device which has since garnered respectable reception here in Kenya to also reaffirm Samsung’s global leadership in the mobile segment. On his part Mr. Karanja Ndegwa who is the CEO/MD of Jambojet, emphasized the importance of the partnership in delivering to its diverse customer base especially business travelers, who form a significant portion of their passengers.