The budget segment of mobile phones here in Kenya is saturated with quite a number of devices that are both promising great features as well as an almost rock-bottom price tag. While the likes of itel are still struggling to grasp the lucrative market in East Africa’s biggest economy, efforts towards enticing more consumers cannot go unnoticed, at least for the devices that are currently on the Kenyan Market. We recently reviewed a Tecno Camon 20 device that’s coming to ride on the brand’s popularity in the country, however other players such as itel might not be so lucky unless they go an extra mile; hence the latest initiative to increase warranty periods.
Itel isn’t that pronounced here in the country, but that doesn’t mean it isn’t globally, the manufacture has announced a significant enhancement to its after-sales policy by extending its warranty coverage for feature phones across Sub-Saharan African (SSA) markets. Instead of sticking to the usual 12 months period, the warranty has been doubled to an impressive 24 months.
Quick Summary:
- itel extends warranty coverage for feature phones from 12 months to 24 months in SSA markets.
- This move demonstrates itel’s dedication to customer satisfaction and product quality.
- itel has consistently been the No.1 feature phone brand globally and in SSA markets for five consecutive years.
Unmatched Warranty Coverage
For sure the latest strategy on itel’s extension of warranty coverage sets it apart from industry competitors and reinforces its commitment to providing reliable services as well as support to its customers in the region – something we’ve been desperately waiting for. The move aligns with itel’s overarching goal that aims to foster a long-term relationship between itself and the consumers in emerging markets.
A Legacy of Quality and Innovation
Since it was formed way back in 2008, itel has been trying to establish some deep roots in SSA markets by offering a range of feature phones known for affordability and practicality. The brand’s focus on quality and resilience has enabled its devices to withstand drops and water exposure, which resonates with users in tier 3 and tier 4 markets.
Global Leadership and Accolades
The company’s dedication to quality has earned it prestigious titles such as becoming the global No.1 feature phone brand as well as No.1 feature phone brand in SSA markets now running for five consecutive years. The track record highlights itel’s ability to deliver products that meet the diverse needs of consumers while upholding high standards of excellence.
Consumer-Centric Approach
By extending warranty coverage to 24 months, itel has accordingly signals its commitment to prioritizing consumer satisfaction and loyalty. In this approach alongside addional factors such as focusing on affordability and innovation, continues to redefine industry benchmarks.
Potential Impact
The extended warranty coverage by itel is a significant development in the sector that has more options literally than what consumers need which not only reinforces the brand’s position as a leading smart life provider but also sets a new standard in customer support and satisfaction. This move is expected to further strengthen itel’s market presence and enhance consumer trust across SSA markets.