Jumia Appoints Vinod Goel as Regional CEO for East Africa, Spearheading Expansion and Innovation

E-commerce giant Jumia has appointed Vinod Goel as the Regional CEO for East Africa. Jumia is currently undergoing an extensive expansion drive and the new appointment couln’t have come at a better time. The appointment will most likely be pegged to the e-commerce’s efforts in driving growth and innovation across the region. Vinod, who previously held the position of CEO for Uganda, will now lead operations not only in Uganda but also in Kenya directly.

The latest appointment comes just days after the departure of Charles Ballard, who is now going to head an agritech company Twiga Foods as their new CEO. Vinod taking charge means Jumia Kenya is ready for a fresh period of growth that is both stable and profitable..

In a statement, Jumia Kenya expressed confidence in Vinod’s capacity to lead its expansion path. Vinod himself expressed joy for the opportunity and highlighted that Jumia was devoted to bringing an imaginative, easy-to-use and cost-effective online shopping experience. He also stressed on the dedication of company towards creating collaborations with local as well as international brands..

Additionally, Vinod has detailed ambitious plans to help brands launch and grow their presence in Kenya and Uganda, as well as in different Jumia markets. So that they can become pan-African brands.

Vinod started his work with Jumia in the year 2020 after being appointed as Head of Global Fulfillment Operations. In this role, he was responsible for supervising activities over all Jumia markets. His promotion to CEO of Jumia Uganda during 2022 shows his successful experience and leadership qualities.

Before Jumia, Vinod gained experience in strategy, finance and supply chain management while working for Lafarge Group – a big French company. He also has a history as a software engineer from India which shows his different skills and worldwide viewpoint.


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